Fresh design enhances customer convenience
Morrisons in Grafton Street, Manchester was the first in a set of convenience store formats that they are rolling out under the M-Local banner.
The objective of new convenience store formats was to provide more fresh food at better value, with a new fresh crisp design.
Birley created and installed the new concept Food To Go zone. This included bakery and deli back wall, prep areas, display counters for soup, ambient and hot food, as well as juice and hot drinks servery.
The macchiato walnut faced units made with stainless tops and integral LED lighting were installed by Birley and coupled with the brilliant white back wall tiling, the area had a fresh, appealing and contemporary look.
This impressive, modern convenience store has quickly become popular with local residents and Birley continues to help with the roll-out of the new M-store format.