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Vape Store Interiors

Fabulous Vapour Store Concept

The centre piece of the store is the flavour wall with bright coloured graphics that emphasise and mirror the range of flavoured products on offer. Manufactured to assist the customer in navigating, selecting and testing products. The product is displayed and dispensed using specially designed acrylic cartridges that can be easily removed for stock replenishment. 

House of Fraser

Interior fixtures and fittings

Birley are proud to have supplied House of Fraser with fashion wear fixtures for their new store in Rushden Lakes. 

The joinery and metalwork fixtures included mid-floor gondola’s, tiered display tables, perimeter post and panel system, plus various merchandising accessories. Birley were also responsible for the manufacture of graphics and signage for the Howick Junior and Little Dickins & Jones brands.


Flagship Store’s

Birley worked with the Barclays design team to develop a range of front of house counters,  customer interface units and onsite refurbishment of existing counters at a number of flagship stores. The example depicts a range of curved counters which were in individually crafted to suit each branch configuration.  This concept was further developed to enable a modular solution which enabled a more cost effective application.


Food for thought

Birley manufactured, supplied, delivered and installed flagship store for organic and quality foods retailer, Wholefoods.

The Kensington store was furnished with the highest quality materials, including polished concrete, veneers, hard woods and granites.

Birley supplied specially designed equipment to a number of feature areas including health and beauty, fresh produce, cheese house, customer service and whole planet.


Specially made joinery items delivers home comforts to Dunelm

Dunelm, the UK's largest homewares and soft furnishings store, recently launched a new 36,000 sq ft site in Sheffield.

Our services included the manufacture, project management, delivery and installation in collaboration with the Dunelm store development team.

Waitrose Convenience

Convenience store makes big impression

Birley has been heavily involved with Waitrose's latest convenience store expansion.

Amersham was one store Waitrose asked Birley to fit out with deli, bakery and checkout areas.

The store was delivered on time and to budget, with the new convenience store proving to be an immediate success with local shoppers.

Morrisons Convenience

Fresh design enhances customer convenience

Morrisons in Grafton Street, Manchester was the first in a set of convenience store formats that they are rolling out under the M-Local banner.

The objective of new convenience store formats was to provide more fresh food at better value, with a new fresh crisp design.

Birley created and installed the new concept Food To Go zone.  This included bakery and deli back wall, prep areas, display counters for soup, ambient and hot food, as well as juice and hot drinks servery.


Jewel in the crown

When high-quality Leicester jewellers, Lumbers, needed to establish a new in-store concession for Breitling watches, Birley were approached to design, build and supply an elegant solution.

An innovative and visually stunning design of steel and glass was created to display Breitling watches and comprised a three sided steel frame in a glass structure with graphics, backlighting and inset displays.

The result were beautifully crafted units complementing this quality jeweller.

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